Tune scoring, budget cap, and polling cadence. Applies to the whole team workspace.
Reach = avg views/post. Engagement = engagements ÷ impressions. Both are normalized across the tracked set before blending. Follower growth is tracked but excluded from the score.
The dashboard warns you when projected month-end spend exceeds this cap.
These control your bill. Active accounts (posted within the window) poll often; dormant ones poll rarely. Posts older than the freeze age get one final snapshot, then stop costing credits.
Scores built on thin or stale data are flagged low-confidence (dimmed on the leaderboard) rather than hidden. Falling threshold mirrors the +25% rising rule for week-over-week declines.
Commissioned posts in an active campaign keep updating for longer than normal posts, and are flagged when they underdeliver against the creator's organic median. Prices are stored for reference only and never enter a metric.