← Back to leaderboard
marketingmax

MarketingMax.com

Verifiedactive
@marketingmax

CAC:LTV | 3 Exits | Fact: 450,000 decision makers in tech & ecom trust my advice to grow their business. Get in front of them with https://t.co/p32yy5OYGX

RosterStartup & SaaS BuildersLifestyle & Self-Improvement
57,634 followers · 1,252 following · Last polled 2h ago
Perf. Score
34.5
Rank #328
Value Score
7.7
#256 of 275 priced
Median views
1.0K
p25 760 · trailing 7d
Followers
58K
+0.0% 7d
ER (impr.)
1.69%
eng ÷ impressions
ER (foll.)
0.04%
eng ÷ followers
Est. CPM
$243.66
QT-rate basis
WoW views
-9.4%
flat

Rates & value · est. from 1.0K median organic views

overpriced
Quote tweetbasis
$250
$243.66 / 1K views
Post
—
no CPM
Thread
—
no CPM
Retweet
—
no CPM
Value Score 7.7 · rank #256 of 275 priced$27777.78 / 1K engagementsrate age unknown (pre-audit import)

Trends

Follower growth
Median views / day
Engagement rate
View distribution · trailing-7d posts

Each blue dot is one organic post. The Performance Score ranks by the median (1.0K), not the mean (1.2K) — so a single viral post doesn't inflate a creator's reach. The p25 floor (760) is the level 75% of posts clear.

Recent posts · ranked by views

PostPostedViewsLikesRepostsRepliesQuotesBookmarksER
Just got a clearly AI written email from Alex Hormozi... https://t.co/1OEWkUG7D3frozen24d ago28K371174220.29%
This format is ripping on Meta ads right now And gridbank .io just made it way easier to spin up 10 of these in under an hour If you aren’t testing these short b-roll style ads you are leaving $$$ on the table Super bullish on what @lo_lalonde builtfrozen24d ago17K808202021.71%
Audited a personal injury firm's Meta account last month. They spend around $40k a month across Meta and Google, handle about 500 cases a month, and want to get to 1,000. First thing that jumped out: Their static ads were bringing in qualified leads at roughly $120 to $135. The video ads were running $200 to $300 per qualified lead. Buuuuuut budget wasn't being shifted toward the lower CPQL ads, the weak performers just kept getting spend. The fix everyone expects is "make better videos." Nope! Signed them, turned off the video ads, and CPQL account-wide is down 40% ... how lazy are your media buyers? Are they turning off underperformers?
frozen
24d ago
4.1K
32
3
6
0
24
1.59%
Selling lead gen as a service used to suck Why? Because 99% of clients have a follow-up/sales problem but think it's the ads! Last month we generated: 423 qualified leads for a tax law firm ... they called all of those leads, 24 hours later! Got 60 of them on the phone, and didn't close a single one. So they tried to fire me. Not so fast Mr. Law Firm haha Instead of routing all the ad traffic to a Typeform to qualify the leads, I changed the ads' CTA to "Call Us Now" to see if you qualify... ... and I set up an AI receptionist to ask the same questions we asked in the Typeform, just on a call. Now, if someone gives the right qualifying answers to the AI receptionist to indicate they are qualified, we just connect them with their front desk. Now they are closing more cases! Yay mefrozen3d ago4.0K644230583.76%
Distribution will be the only moat leftfrozen26d ago3.4K2935141.24%
Who here has a home services agency with lots of clients? I’m talking hundreds of active clients on retainerfrozen21d ago3.0K1012010.46%
My buddy is a big LinkedIn influencer Growing bigger here on X Has two podcasts Needs an overseas full time head of content to write his posts and manage multiple accounts across all platforms Must live, breathe, sleep, & eat what’s working and not working in B2B influencerfrozen25d ago3.0K1929031.11%
HIDDEN GEM on X Literally exited for $92,000,000... cash One of the most real OG operators out there Just followed him… go check him outfrozen14d ago2.9K23210161.45%
Sooooooo My newsletter ad operations team costs $100,000/yr As a test last week, I handed their whole process to an AI employee inside Slack The results: This week we had 17 sponsor ad slots. The AI employee collected the copy for every one of them and tested every link overnight. 4 were pointing at a dead page (that the advertisers gave us). He caught them before they went out to the list. He wrote all 17 click recaps before I woke up. Then he found 12 past advertisers who hadn't rebooked since July and drafted a custom pitch for each, based on their past performance! None of those messages were sent out without my approval. The recaps and the pitches sit in Slack until I read them, then told him he can send em out. My week has gone back to writing each newsletter issue, audit calls, and sales calls. The stuff that actually grows my media biz's revenue. He changed everything in my biz You gotta try him, @viktor_com. $100 in credits for free, no CC. Full link in my first reply below!frozen21d ago2.6K25150232.08%
Help me find a guy There is a guy on here who helps people get social handles that are dormant; what's his name again? hahafrozen16d ago2.5K602050.51%
I'm searching for a FULL-TIME head of content Non-negotiables: ✅ Outside of North America ✅ Spends an hour a day on X and LinkedIn ✅ Experience creating content for B2B influencers ✅ Consumes an insane amount of YouTube content ... DM me your work and past boss' namesfrozen16d ago2.2K1314010.88%
EVERY COMPANY I SPEAK TO IS DOING Q1 BUDGET PLANNING THIS WEEK AND NEXT IF YOU AREN'T STACKED WITH CALLS/CONVOS THIS WEEK & ARE IN B2B, YOU ARE GONNA HAVE A SHITTY Q1frozen4d ago2.1K804020.65%
Do all ads need to be pretty? No. Do ads need to get attention and perform? Yes. The uglier (more authentic and believable) version often wins but clients rarely let us run those ones :(frozen22d ago2.1K606000.56%
Wanna increase your call show-up rate? One trick out of many: immediately after someone books, drop them off on a page with a million case studies "how we helped X achieve y"frozen25d ago2.1K1100070.86%
We did $11k in ad sales this week & booked 14 calls for our agency, absolutely free. Build your list people.frozen21d ago2.1K1516011.09%
try Create .co’s ad count today 📈📈📈frozen25d ago2.1K111000.14%
Just bought another domain... This one is gonna be IT I can feel it lolfrozen17d ago2.0K703010.54%
Selling to brokies = stripe links Selling to big companies = ramp requests Selling to whales = wire transfer detail PDFsfrozen14d ago2.0K1104020.83%
True Food Kitchen raised over $100M, had Oprah and Howard Schultz (Starbucks Founder) behind it, and still just filed Chapter 11 with ~$42M in debt. I went through the filing coverage, cuz my background is Finance, and it wasn't one big mistake. It was 5 these slow ones: 1. They kept swapping the people steering the ship. The company's own court docs blame management turnover, and each new team brought a different expansion plan, brand direction and menu push. The current CEO (Jeff Chandler, ex-Hopdoddy) only started in July. You gotta give key decision makers room to let their plans come to fruition!! 2. They drifted from the thing that made them special. Dr. Andrew Weil co-founded it around an anti-inflammatory diet. Per the filing, leadership spent money on food, drinks and concepts that didn't fit that original philosophy... example: True Food To-Go, a quick service prototype in Tempe that never got traction. Season 2 is never as good as Season 1 haha 3. They grew outside their core markets. Some stores are profitable, others are stuck in areas where foot traffic dried up as markets shifted. The closures hit Chicago, Bethesda, Reston and Garden City. That's like sticking a McDonald's next to an Erehwon 4. Merchant cash advances. Part of that $42M is MCA agreements with multiple lenders. An MCA puts you on the hook for a percentage of future sales. If a 46 unit chain is borrowing against tomorrow's receipts, the problem started a long time before the filing. Tisk tisk, remember to nly take on debt to double down on something that's working, not on a new bet! 5. The model needs traffic and traffic went the other way. 2025 was their first year of negative sales ever. A Columbia professor told Inc the real issue is heavy fixed costs that only work with high traffic, and put it perfectly: "A healthy focused concept doesn't mean a healthy operating business." Positioning gets you the first visit. It doesn't pay rent on a store in the wrong zip code. I'm a student of business & dig into this kind of stuff all the time so follow for morefrozen18d ago2.0K603020.55%
Question: We heard from somebody they were wondering, they're spending forty-five thousand dollars a month on Google Ads for industrial B2B leads, but the quality is just not consistent. How would you start an audit of their Google Ads account? 2 Cents: Okay. If you follow Marketing Max at all, you know that I think Google Ads is still one of the most underrated opportunities. A lot of people, they run Google Ads for a little bit with a pretty poor strategy, and then they say Google Ads don't work. The reason why a lot of the times with a good strategy or a poor strategy that Google Ads doesn't work is because of the feedback loop. You need a feedback loop between the sales team and the people actually running your ads, whether it's an agency, whether it's someone internally... Basically look at what are the most qualified leads. Hopefully your landing page where you're collecting their information tracks the UTM codes. And then look at what keyword they specifically typed in to Google to become a lead, see if there's any sort of pattern between all of the most qualified ones. Then you double down on those keywords.frozen21d ago2.0K303030.45%
Been using Fish and loving it! They go so far beyond every other AI voice tool with insane customizability and soooooo many more ways to make your audio indistinguishable from a human voice Check them out ASAPfrozen10d ago2.0K401050.51%
“Tesla doesn’t invest in marketing”frozen7d ago1.9K301000.21%
We did $26.5k in ad sales this week & booked 9 calls for our agency, absolutely free. Build your list people.frozen28d ago1.9K702000.46%
WE ARE THE MIGHTY BRUINS 🐻🏈frozen13d ago1.9K300000.16%
Obvious, but... man having fireflies & email & slack all connected to Claude has given me back 2 hours a week in searching for things/getting context Amazing world we live infrozen28d ago1.9K101010.16%
Your website visitors are way more ready to buy than you think. The problem is, your "Book A Demo" CTA is the same as everyone else I found a tool that instantly converts visitors into qualified leads & sales calls Free trial... then $97/mo forever! DM me for the link ;)frozen23d ago1.9K804000.62%
We did $12k in ad sales this week & booked 16 calls for our agency, absolutely free. Build your list people.frozen14d ago1.9K1203020.88%
Everyone is so afraid to spend money on marketing, but the people who spend the most on marketing make the mostfrozen9d ago1.9K1105000.85%
King of Klaviyo strikes againfrozen13d ago1.8K600000.33%
Finance courses All the skills I learned in investment banking gave me an unfair advantage in the marketing world & made me the marketer I am todayfrozen6d ago1.8K502030.55%
My buddy Yash is quietly building the best suite of growth tools for ecom brands Trybe + Social Snowball + toms of other tools all for a fraction the cost of those If you haven’t checked out Saral, do so nowfrozen23d ago1.8K410000.28%
New cheat code lead gen tool: ✅ Works on your existing website ✅ Qualifies leads automatically ✅ Books calls while you sleep ✅ No coding or rebuild required ✅ Costs less than dinner with a client Most companies should honestly have this installed already. DM me for the link before this becomes standard ;)frozen9d ago1.8K300020.28%
Would Elon Musk be as much in pop culture as he is if his first name were a more common one? Like Matthew or John or Alex I'm his biggest fan Just askingfrozen4d ago1.8K404000.45%
Every time I show people the orange cursor feature in Claude, if they have never seen it before... they become afraid for their job... & life1d ago1.7K201070.60%
Paid $2.60 per new newsletter subscriber on our Beehiiv ad network ads and I'm a little annoyed it took us this long to try it. First week stats with a lead magnet on the @beehiiv ad network: 244 clicks came in 186 of them subscribed (that's a 76% landing page conversion rate) And they aren't junk subs either... they're opening at around 43%. Everybody obsesses over the ad. The ad got the click. The page did the other 76%!frozen22d ago1.6K29350183.35%
Quick update from a client call this week: New customer count up 75% month over month. CPA down to $35, the lowest we've ever gotten it for them in 1.5 years. Sales up 3% MoM on top of that. What actually moved the needle wasn't a new targeting strategy or a bigger budget, it was unboxing videos. We started running them a few weeks back and cost per acquisition just kept dropping every time we added a new one. So now the plan is more unboxing content, sourced from micro-influencers instead of one or two creators, because apparently watching someone open a blue box in a nice looking kitchen is more persuasive than any ad script we've written this year. Sometimes the "boring" creative is the winning creative.frozen11d ago1.6K27370133.12%
Question: Out of all the clients that you're working with to run Google Ads, even our own brands and our own newsletters, what is the highest conversion rate you've ever seen on Google Ads? My 2 cents: The the I mean I've seen landing page conversion rates of thirty-five, forty percent. Like if the headline of the landing page says, we're gonna give you exactly what you just Googled, and it's not too long and it's the perfect length of giving them enough information so that they're super curious to learn more, but not oversharing so that they're exhausted and don't want to reach out, I've seen conversion rates be that high. In terms of click to purchase. I don't have consistent numbers on that, but I can tell you, I mean, I literally won an award. You can see it on my shelf here, I think it was 2021, Highest ROI Google ad campaign of the year in the United States from the Drum Ad Awards. We turned roughly seven thousand dollars in ad spend into one point two million dollars in collected revenue for the cu for the client.frozen17d ago1.6K16360122.32%
What’s the biggest obstacle on your newsletter journey right?frozen17d ago1.6K100000.06%
This is not a club This is a terminal with slightly comfier chairs and free snacks… marketed as a club2d ago1.6K000000.00%
Finally! Someone built a voice agent that nails custom/complex/custom words without needing special training or multiple rounds of edits. Getting those words wrong in your AI output can kill trust, but that's no longer a concern with Onepin Super bullish on what @RealSoohyunBae is buildingfrozen22d ago1.6K17210111.98%
An easy way to get more ecom sales? Everyone's still fighting over Google rankings and Meta CPMs while a growing cohort of shoppers just open ChatGPT and ask "what's the best ___ for ___" ... and if your Shopify store isn't in that answer you don't exist to them. No second page, no ad slot to buy your way in. you're either recommended, or you're not Here's how to actually get your store showing up, step by step 🧵frozen15d ago1.5K66440155.87%
Wanna book qualified calls while you sleep? No, I'm not selling you an agency retainer, AI outbound agent, or a lame DIY course It's a simple widget that takes 5 minutes to set up, 30 seconds to install & converts site visitors into booked calls 24/7 DM me for details ;)frozen16d ago1.5K19220142.45%
The ChatGPT Ads report in the newsletter this week is worth reading, slowly: 43% of ad-eligible US users have seen an ad They hit a $1B annualized run rate in six months ...and half of the top 10 advertisers run more ads there than on Meta. But in that same report, Google still carries way more ad volume, and the takeaway is that ChatGPT is an incremental channel, not a replacement for search. Duhhhhhhh Cuz that's where I land too. The Google Ads calls I had last week kept coming back to tracking and landing pages, not to needing some shiny new channel. I'd test ChatGPT with money I can afford to lose and leave the core alone until it's measured properly.frozen17d ago1.5K18230112.30%
Question: Somebody asked, they have three thousand dollars a month burning on Google Ads with no SEO progress, and their contract won't let them pivot anything until October. What would you do? Would you push the vendor now or just wait it out until October? Max's two cents: If you're spending $3,000 a month on Google Ads and you're not getting any leads at all or purchases or whatever you're trying to get, turn that off and work with someone who's better. SEO takes forever. Like forever, forever, forever. That's just a a slow game. So signing a contract that sticks you around to October or whatever it is, three, four months, that makes sense for an SEO firm. But Google ads agencies, Facebook ad agencies, they should be all month to month or month to month, because you know, any any smart enough brand would Give it two, three months to see if it works. But with a Google ads retainer tied to an SEO retainer that's four months long or six months long, you should negotiate just to handle the SEO from here on out, not the Google ads. And find someone else that's actually better at it. If they suck at Google ads, that doesn't necessarily mean that they suck at SEO.frozen18d ago1.5K403000.47%
Had a call this week with a backpack brand where the split between Google and Meta was almost comedic. On Google, Performance Max just cut cost per conversion in half, we're talking 72,000 impressions, 9 purchases, and a $0.62 cost per click off a $1,000 spend. Meanwhile the Meta side of the same brand was running a $171 CPA with a 0.9 ROAS, actually losing money on every sale. Same product, same offer, same week. The difference wasn't the ad creative; it was that Meta was still running one big campaign budget lumped together, so they couldn't tell which creative angle was actually working. We've signed them on as a client and will start by splitting it into separate ad sets so each concept gets its own budget and its own signal! And we still haven't decided if the fix is a dedicated landing page instead of sending Meta traffic straight to the product page, which tells you everything about how much people overrate the ad and underrate where it sends you.frozen10d ago1.4K22350122.98%
Question: What can B2B brands be doing to differentiate themselves outside of just a discount? My 2 cents: Yeah, I wrote a newsletter send maybe two years ago, right before Black Friday Cyber Monday. I probably should have sent it out a week before Black Friday Cyber Monday, but was basically like take this opportunity as a B2B brand to to leverage Black Friday Cyber Monday in your own way. And a couple of examples I gave was you know, if you're a an ad agency, maybe it's fifty percent off your next month's retainer, or a lot of clients that don't want to sign up with a new agency in December, so it's like 50% off Q1 if you signed up in January. What I've seen other agencies do is they'll give like a thousand dollars in ad credit. So like if you're gonna spend fifty thousand dollars in Facebook ads, Google ads will give you a thousand or two thousand or five thousand dollars back in your first month. And then in terms of SaaS, there's all sorts of things you can do. you can unlock a particular feature if you sign up this weekend. You get early access to this feature that's rolling out in Q1, but you get it effective, you know, Black Friday, Cyber, Monday, you could do a big discount, or if you normally have a 14-day free trial, knowing that it's the holidays, knowing that it's a time where people aren't necessarily on their computer as much, you could give a 90-day free trial, right? You can give free VIP onboarding. There's a million things that a B2B brand can do to take advantage of Black Friday, Cyber Monday and it's never too early to think about what those things are.frozen11d ago1.4K504020.79%
How to know if a CEO is good at marketing: Their bio on any social platform doesn’t say “ceo of X” but says “helping x achieve y”frozen29d ago1.4K24120153.03%
Had an intro call this week with a skincare brand that got their Meta ad account hacked. Somebody got into the account, compromised their Pixel, and ran fraudulent spend through it before they caught it. Revenue dropped 80 to 90 percent almost overnight. They were running $30k to $50k a month before this happened. Their fix was to spin up a brand new ad account, but use the same pixel, which is the move everyone makes, except your pixel is also comprimised!!!! The hackers ran up $50,000 on conversion events that were not the brand's core target audience. They didn't realize that, until I told them that's why their new ad account's CPMs are so high ;) There's no clean way back from an account hack. You're rebuilding signal from scratch while your CPMs punish you for it. This is the call nobody wants to be on.frozen8d ago1.4K15220112.21%
You know how VIBE CODING (bolt & lovable) transformed 6-week app builds into 6-minute A to Z builds? Some people think the same 10x acceleration is hitting entrepreneurs & marketing teams RIGHT NOW. They are calling it VIBE MARKETING. And here’s why it's all click-bait hype: The old world of marketing: 10-person teams struggling to keep up with meetings, Slack threads, and design queues in Trello… Weeks to ship a landing page. Thousands spent just to test one idea. It's a bloated mess. The new world? One superhero marketer, armed with AI tools, spinning up landing pages, emails, and ads in seconds. Sounds magical, right? Looks fast, right? But here’s the truth no one wants to say out loud… Most marketers already have a solid tool stack. And most AI marketing tools SUCK if you actually use them for more than a week. What they don’t have is a grip on the three fundamentals that actually move the needle: Outcomes. Frequency. Social proof. No "vibe" marketing. No tool stack. No AI agent can make up for not leveraging those to the fullest. You can’t whip up an entire marketing campaign that connects with your target audience, builds trust, sparks urgency, and drives conversion, all in 6 minutes. In marketing: You’re not building software. You’re building belief. Yes, AI can help. It can crank out lead magnets. It can crank out winning ads. It can find leads. But "vibe marketing" isn’t the revolution vibe coding is. It’s not replacing full marketing teams. It’s just, finally making that "marketing intern" feel more like a full-time junior hire who actually gets stuff done & makes an impact. Or finally making the entrepreneur do more with the limited time they already have for marketing. And even then… There’s no finish line in marketing. No “we shipped it” moment like you get with software. No neat v1.0. Sure, "we shipped the lead magnet" but that's NOTHING compared to "we shipped V1 of our product in six minutes with Lovable, got some early traction and just raised VC funding all from the six minutes we spent with Lovable." Marketing doesn’t end, it evolves. It adapts. It gets tested in the wild. It learns from what didn’t convert. So go ahead and build your "vibe marketing" stack. But don’t confuse speed with the TRUST you need to market effectively. The marketers who win? They don’t push AI crap assets into the wild. They build TRUST with their target audience. They iterate on outcomes. They commit to frequency. They stack social proof until the audience says: “Damn, I need this.” That’s not a vibe. That’s your job. With Love, @MarketingMaxfrozen7d ago1.3K242100113.50%
One of my clients is a CPG brand mostly bought by women So we have always run ads to women with only women in the ad Well, we recently tested opening up the funnel to show the same ads to men... 25% lower CPA!!!!!! Lesson: Show hot women using a product to men for higher ROASfrozen23d ago1.3K16250112.59%
Pulled the trailing 30 numbers for one of our B2B clients yesterday. 26 more conversions, 15 of them marketing-qualified, and the only thing we really changed was making the lead form require a work email instead of any email. That's it. No new ads, no new landing pages, no bigger budget... Just cut out the people using their personal Gmail to dodge the funnel. We also went back and excluded 16 competitor brand terms from the search campaigns because half our "leads" were competitors clicking to see what our landing page said. Everyone wants to talk about creative and hooks. Sometimes the biggest lever is just closing the loophole that's letting garbage traffic into your funnel. Which secretly kills your success because your campaign is optimizing off of poor-quality leads!frozen28d ago1.2K15250122.73%
You know how VIBE CODING (bolt & lovable) transformed 6-week app builds into 6-minute A to Z builds? Some people think the same 10x acceleration is hitting entrepreneurs & marketing teams RIGHT NOW. They are calling it VIBE MARKETING. And here’s why it's all click-bait hype: The old world of marketing: 10-person teams struggling to keep up with meetings, Slack threads, and design queues in Trello… Weeks to ship a landing page. Thousands spent just to test one idea. It's a bloated mess. The new world? One superhero marketer, armed with AI tools, spinning up landing pages, emails, and ads in seconds. Sounds magical, right? Looks fast, right? But here’s the truth no one wants to say out loud… Most marketers already have a solid tool stack. And most AI marketing tools SUCK if you actually use them for more than a week. What they don’t have is a grip on the three fundamentals that actually move the needle: Outcomes. Frequency. Social proof. No "vibe" marketing. No tool stack. No AI agent can make up for not leveraging those to the fullest. You can’t whip up an entire marketing campaign that connects with your target audience, builds trust, sparks urgency, and drives conversion, all in 6 minutes. In marketing: You’re not building software. You’re building belief. Yes, AI can help. It can crank out lead magnets. It can crank out winning ads. It can find leads. But "vibe marketing" isn’t the revolution vibe coding is. It’s not replacing full marketing teams. It’s just, finally making that "marketing intern" feel more like a full-time junior hire who actually gets stuff done & makes an impact. Or finally making the entrepreneur do more with the limited time they already have for marketing. And even then… There’s no finish line in marketing. No “we shipped it” moment like you get with software. No neat v1.0. Sure, "we shipped the lead magnet" but that's NOTHING compared to "we shipped V1 of our product in six minutes with Lovable, got some early traction and just raised VC funding all from the six minutes we spent with Lovable." Marketing doesn’t end, it evolves. It adapts. It gets tested in the wild. It learns from what didn’t convert. So go ahead and build your "vibe marketing" stack. But don’t confuse speed with the TRUST you need to market effectively. The marketers who win? They don’t push AI crap assets into the wild. They build TRUST with their target audience. They iterate on outcomes. They commit to frequency. They stack social proof until the audience says: “Damn, I need this.” That’s not a vibe. That’s your job. With Love, @MarketingMaxfrozen4d ago1.2K18380133.49%
We did $32k in ad sales this week & booked 5 calls for our agency, absolutely free. Build your list people.frozen7d ago1.2K17220122.84%
So honored & pumped to have made @TheStartersHQ top 50 list! What Mr @JaiDolwani has built is special And this marketing campaign for their new launch is 10/10! Mad respect https://t.co/pFX9sFJ3W0frozen3d ago1.2K18310133.02%
Question: Of course, I want your product because I like it. it's been tested, people love it... But if I struggle to open the box I'm already gonna get pissed off. This happened to me with a a really nice cookware brand. They were nice enough to send me a free pan, and I was very excited. And getting the box open was like a Rubik's Cube. It was awful and I'm like... I really wish that this wasn't like that. But the product is fantastic. So it's like putting lipstick on a pig. My 2 cents: People don't realize what the most important aspect of every marketing funnel is and it's gonna change depending on your brand, your product, your service, your LTO. But at the end of the day, you need to figure out where people are spending most of the time, the actual seconds that are consumed in each step of the funnel and where people are dropping off and fix that. Because everyone obsesses, OBSESSES over the tagline. Because everyone loves to be Don Draper when in reality it's not the tagline, typically, that's causing your issues.frozen10d ago1.2K16220112.69%
Every business would grow 2X faster if they had a military grade savage Project Manager who met with the team morning, noon & night to keep everyone aligned + accountablefrozen21d ago1.1K21300143.31%
Question: Okay, so just from what I'm hearing, it sounds like a lot of B2B brands just lack the imagination to come up with different angles, or it's just more of a "the website works, does what we need it to do, we're good". Just never going back to it again. My 2 cents: never forget the name of the game is just test more. It's simply just test more. Like we're so lucky... We're SO LUCKY that we live in a time with Facebook ads where we can come up with a hundred ads, load it up into one ad set, and Meta is going to find the ad that's going to work the best for us. In the days of Mad Men, you have to buy, you would have had to buy a hundred ad spots and spend a thousand dollars on every ad spot and wait to see who calls in or who uses that particular discount code at the store to see which one is working best. You don't have to do that anymore. It's no longer the ad spend that's the limit. It's the creative capacity that's the limit. That's why we launched Max's talent, not that this is a whole thing is a giant plug for what we do, we're just trying to find ways to support companies and make marketing easier. But every company on planet Earth should have a full-time creative person in-house that's just pumping out ads, that's pumping out social content.frozen9d ago1.1K300000.26%
Sat in on a group call yesterday with a bunch of 8 & 9 figure DTC founders and the most interesting part wasn't any single growth tactic... It was watching two totally different philosophies argue it out in real time! One camp is optimizing for sustainable income and keeping operations as simple as possible, basically build something that pays you well and doesn't own your life. The other camp is optimizing purely for scale because they're building toward a massive exit, complexity be damned ;) Somewhere in the middle of that, one of the brands on the call mentioned they're up 150% year over year just from doing weekly product drops instead of one big launch a quarter. No funding round, no unicorn story, just a boring cadence that compounds. Which camp would you rather be in?frozen18d ago1.1K13220112.48%
It’s actually insane that companies spend 12+ MONTHS implementing software in 2026. The greet team at ERP .AI is trying to flip that entire model on its head. Instead of hiring consultants to configure your software, you describe your business to an AI agent and have it build what you need. Wild! You gotta checkout https://t.co/6d7KrG06XGfrozen8d ago1.1K19200112.92%
Question: Is it different for B2B versus e com when it comes to automatically embedding the discount or entering a code? My 2 cents: in B2B, what I always encourage our advertisers to do is create a custom landing page promoting that particular offer discount, free credits if it's a SaaS tool and you're using like AI credits or whatever, pricing via usage and AI credits, just create a custom landing page and then make it so that everyone that books a call or signs up from that page gets that particular offer. But I tell my e-comm clients, like you have to auto-apply the discount at checkout. You'll get way more conversions and what I've seen from our e-comm clients is if you make people type in a code the abandoned cart rate goes to the roof because everyone checks and they're like, yeah, what's the code again? And for whatever reason, people don't go back to their their email or the ad that they saw that mentioned it. So the auto-applying is what makes the biggest difference. But again, going back to the other question, whether you're doing a code or giving people a a discount promotion because you're running in a newsletter, whatever it is, after someone books a call. Or after someone purchases, you have to, have to, have to ask them how they've engaged with you before. You have to do that. First party data is way better than Google Analytics will ever, ever, ever track.frozen7d ago1.1K904011.29%
#BeehiivOrBust2d ago1.1K200010.28%
Would you spend 5 minutes copying & pasting a line of code onto your website if it drove you 2X more qualified leads? That's what I did with NLL & it blew my mind DM for the signup link!2d ago1.1K15200122.70%
Got on a call with a franchise company whose Google Ads had gone sideways. They used to get 20 to 30 leads a month and close 2 to 5 clients from them, then it fell to around 4 to 6 leads, and quarterly spend still went from $3,000 to $8,000. Cost per lead went from $200-250 to $535. Once I looked in the account, the keyword that was working best had been paused, five of the seven keywords had been switched to exact match, and quality scores were averaging 3 to 4 out of 10. So they were paying more for worse traffic. The owner told me half his revenue is still referrals, which is the one thing that never broke. Just signed them as a client, to manage their google ads, will keep you posted :)frozen16d ago1.1K15230122.99%
Question: A lot of B2B marketers rely on LinkedIn ads for like enterprise pipeline, but founders, you know, we tell them that 90% of their ad budget should be on Meta and Google. Why do LinkedIn ads underperform? Is there a secret to getting LinkedIn ads to work? My 2 cents: Yes, there is a secret to getting LinkedIn ads to work and it's retargeting. When people land on your website, the next time they open up LinkedIn, they should see an ad, ideally, a testimonial ad, like a video of some of your customers talking and saying how awesome you are. That is by far and away the best way to make LinkedIn ads work from my experience. Prospecting ads can work, but it's so darn expensive and the creative has to be so unique and stand out in the LinkedIn feed that it's really hard to get any sort of ROI, any sort of value from prospecting campaigns on LinkedIn. Now, there are anomalies, there are brands I've met with who are crushing it on LinkedIn, but it's way better off if you're just starting to do a retargeting ad and stick to meta. If you scrape your target audience from LinkedIn Sales Navigator or any other platform. Upload it to Meta and run ads from them, you'll find a lot more success.frozen8d ago1.0K306021.05%
Question: In an ideal world, would you recommend somebody be spending also on getting in front of Chat GPT searches, all of that? I know people are struggling with ranking within those AI chat forums, but what are your thoughts on that? My 2 cents: Where does ChatGPT ads do well from what I'm seeing right now? Consumer products, consumer brands, anyone that sells to consumers. So like law firms that do personal injury cases, take the IRS to court kind of stuff, if you owe the IRS money if you're behind on your taxes, e-commerce brands, I'm I'm starting to see slowly but surely are starting to have success driving traffic, not necessarily purchases, but driving traffic from ChatGPT ads to a landing page and then retargeting them with meta. And it goes back to that strategy I was talking about earlier, which is this concept of capturing demand and paying a premium to get that person onto your site. Once they're onto your site, you can retarget them to oblivion. You can create lookalike audiences of the people who are searching, you know, for those things, whether it's ChatGPT or Google or or Yahoo or Bing or whatever it is, but that's who I'm seeing find the most success on ChatGPT ads.frozen15d ago1.0K402000.58%
Spent over an hour on a call yesterday going line by line through a client's landing page and not one second talking about ad creative. We pulled the price off the page entirely. Made the "Start the Subscription" button bigger with an arrow icon and a green background because the old one was basically invisible on mobile. Fixed the checkout flow so people weren't dropping off between add to cart and payment. Even ran into a Shopify inventory bug that was marking a whole product variant as sold out for no reason, which was probably costing them sales nobody noticed. None of this touches the ad itself. But I'd bet this page change moves the needle on CPA more than any new video we could shoot this month. Everyone wants to talk about the hook. Nobody wants to talk about the button color. It all makes a difference!frozen14d ago97718280113.99%
If you could only pour your entire 2027 marketing budget into one of the following, which one would you choose?2d ago976511000.72%
Greatest of ALL time? That's what some people might call me... ... at Google Ads for B2B. This is for a new client who spent $100,000 on G ads with ZERO qualified leads to show for it, before we took over! Btw, this is on a $5k/mo budget, in the first 45 days: https://t.co/Bjn3ibkX6k1d ago97217231113.50%
I think most marketers will still get this wrong going into 2027: Don't spend 100% of your time on ads. Spend 50% of your time on ads and 50% of your time optimizing the landing page you are sending people to10h ago94720990125.28%
Question: Out of all the clients that you're working with to run Google Ads, even our own brands and our own newsletters, what is the highest conversion rate you've ever seen on Google Ads? My 2 cents: I mean I've seen landing page conversion rates of thirty-five, forty percent. Like if the headline of the landing page says, we're gonna give you exactly what you just Googled, and it's not too long and it's the perfect length of giving them enough information so that they're super curious to learn more, but not oversharing so that they're exhausted and don't want to reach out, I've seen conversion rates be that high. In terms of click to purchase? I don't have consistent numbers on that, but I can tell you, I mean, I literally won an award. You can see it on my shelf here. I think it was 2021. Highest ROI Google ad campaign of the year in the United States from the Drum Ad Awards. We turned roughly seven thousand dollars in ad spend into one point two million dollars in collected revenue for the client.frozen4d ago947608011.58%
Question: We're sticking with Google. So they just dropped the 50K spend requirement for the lead form assets. Do you think that this finally makes it a viable source for smaller advertisers or is it still just a trap? My 2 cents: I've tested these in the past. I think they work really well for some niches, but not for others. If you're high ticket B2B, it's probably not a good use of your money. You're probably better off dropping them off on a landing page where you can give them more context around case studies, around who you are, around why you're better than everyone else. But if it's more of an impulse purchase, if it's more of a B2C service business, where they're probably typing in their information to like three or four different people that pop up on Google because they're just trying to get someone to reach out to them ASAP to solve this problem, then the lead form option inside of your Google Ads account is a really good option for you. But regardless, if you've listened to any of my past episodes or if you've read any of my content, you should A B test it. I think everyone's super afraid to waste money. But at the end of the day, when you try different marketing campaigns, when you try different marketing strategies, you're not wasting money. You're just getting data on what works and what doesn't work. So Everyone can afford to lose something to figure out if it's worth it or not. And you're never going to know if it works for you if you don't actually try it.frozen14d ago914604011.20%
Yesterday's newsletter research had a piece on "decision coverage," the idea that: It's not enough for AI tools like ChatGPT to just mention your brand, they need enough evidence to actually recommend you across every buying criteria a customer might use. Interesting framework! Buuuuuuuuuut half the founders obsessing over whether AI recommends them yet, haven't looked at their own CAC to LTV ratio this month. Chasing AI visibility is starting to look like the new SEO gold rush, another metric people optimize for instead of asking if the business actually makes money on a normal week. Get the unit economics right first. The AI recommendation engines will follow revenue, not the other way around.frozen9d ago86717380114.50%
If your content isn’t repeating your core message, it’s wasting attention. You don’t need a "new angle" ... you need a stronger spine to repeat your winning message a million times on a bunch of platforms. Never stop driving your main point home.2d ago77617250124.64%
Question: Of course, I want your product because I like it. It's been tested, people love it. But if I struggle to open the box I'm already gonna get pissed off. This happened to me with a a really nice cookware brand. They were nice enough to send me a free pan, and I was very excited. But getting the box open was like a Rubik's Cube. It was awful. So I'm like, I really wish that this wasn't like that. But the product is fantastic. So you're showcasing the product. It's like putting lipstick on a pig. My 2 cents: People don't realize what the most important aspect of every marketing funnel is and it's gonna change depending on your brand, your product, your service, your LTO. Maybe put that, maybe that's in our merch shop, lettuce, tomato, onions. But at the end of the day, you need to figure out where people are spending most of the time, the actual seconds that are consumed in each step of the funnel snd where people are dropping off and fix that. Because everyone obsesses, obsesses over the tagline. Everyone loves to be Don Draper when in reality it's not the tagline, typically, that's causing your issues.3d ago755501000.79%
Question: A lot of B2B marketers rely on LinkedIn ads for like enterprise pipeline, but founders, you know, we tell them that ninety percent of their ad budget should be on Meta and Google. Why is LinkedIn ad like why do they underperform? is there a secret to getting LinkedIn ads to work? My 2 cents: Yes, there is a secret to getting LinkedIn ads to work. And it's retargeting. When people land on your website, the next time they open up LinkedIn, they should see an ad... Ideally, a testimonial ad, like a video of some of your customers talking and saying how awesome you are. That is by far and away the best way to make LinkedIn ads work from my experience. Prospecting ads can work, but it's so darn expensive and the creative has to be so unique and stand out in the LinkedIn feed that it's really hard to get any sort of ROI, any sort of value from prospecting campaigns on LinkedIn. Now, there are anomalies, there are brands I've met with who are crushing it on LinkedIn, but it's way better off if you're just starting to do a retargeting ad and stick to meta. If you scrape your target audience from LinkedIn Sales Navigator or any other platform upload it to Meta and run ads from them, you'll find a lot more success.1d ago737201000.41%
New must follow account just dropped Go follow @artankfrozen12d ago636301000.63%
Best golfer and AI implementer on here Go follow @jonjfarbfrozen22d ago591201000.51%
We did $12k in ad sales this week & booked 9 calls for our agency, absolutely free. Build your list people.4h ago572001000.17%
Question: Dream Marketing Max partnership to make swag or something that represented the Marketing Max brand. Kind of like the question of the week. If you were to sell something in gift shop about your life, what would you sell in the Marketing Max media gift shop? My 2 cents: It hurts me that I don't have a good answer for that. There should be some like I don't know, I listen to a lot of podcasts and there's like inside jokes. Maybe in six months or a year we'll have something like that. But I think really what I want to sell at the end of the day is just help. I wanna help people make marketing easier and not waste money on Facebook ads and Google ads and social media marketing managers that just don't convert and just that don't work. So I don't know what that is. Maybe it's a book. Maybe it's a coffee table book of strategies. If it's gonna be something cute or cool. Maybe not like an actual book, but maybe it's a coffee table book.2d ago518201000.58%
2026 = Foundation & Squashing Bugs 2027 = Blitz Scaling & Stacking 2028 = Abundance3h ago408100000.25%
Question: We've been in the marketing game for a while, but "hey, we made too many", I see probably six, seven, eight brands a day on Meta using that as their hook. At what point does it just become disingenuous? My 2 cents: This is one of my biggest pieces of advice for every company on planet Earth. Stop copying your competitors. The whole point of marketing is to stand out. That's the whole point. To give people a reason to choose you over your competitors. Yet every company, we have like 40 active clients on retainer now for our for our ad agency and every company says, go look at with this brand, our our like highest revenue competitor is doing, copy their ads, copy their this, copy their that. Then you blend in. And when they're running a sale that says we made too many, now we're at 50% off for a limited time, and you say that, now you're the same as them. Use your thinking cap or use Claude, but find a way to be different in your sales, in your product names, in your website design. Even in the colorways of your clothes, if you sell clothes, like whatever it is, do not copy your competitors.4h ago318201000.94%
Google Ads is still the most underrated growth channel. If your leads are messy, it’s probably not Google, it’s your feedback loop. 🔁 #GoogleAds #LeadGen #B2BMarketing #MarketingMax #DigitalMarketing https://t.co/Tb3ZTFXbVK22d ago87000000.00%
Caught up with an old friend this week and ended up laying out my whole biz timeline out loud, which is a good gut check on where things actually stand. Last time we spoke: I was leaning almost entirely on a newsletter ad business that was starting to decline, watching the pool of potential advertisers stay the same while the amount of competitors 10X'd by the day! Now: running Max's Team (my growth & ads agency) as the big revenue driver, while my newsletter sits at 250,000 daily subscribers and still generates around $1 million a year on its own, and we just launched an in-house recruitment arm placing remote ad talent because so many clients were asking for it. Still trying to figure out my next big revenue driver Cuz newsletter ad revenue is down/way more competitive/harder to get21d ago0000000.00%