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ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

Verifiedactive
@ecomchasedimond

Driven $200 million in email revenue for clients. Partner at a 7-figure Ecommerce Email Marketing Agency. Join 100,423 marketers & get my email secrets FREE ⬇️

RosterStartup & SaaS BuildersAI Agents & Productivity Tools
169,034 followers · 1,571 following · Last polled 3h ago
Perf. Score
44.3
Rank #273
Value Score
25.3
#212 of 273 priced
Median views
2.5K
p25 2.1K · trailing 7d
Followers
169K
+0.0% 7d
ER (impr.)
1.50%
eng ÷ impressions
ER (foll.)
0.05%
eng ÷ followers
Est. CPM
$119.47
QT-rate basis
WoW views
+21.7%
▼ falling

Rates & value · est. from 2.5K median organic views

overpriced
Quote tweetbasis
$300
$119.47 / 1K views
Post
—
no CPM
Thread
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no CPM
Retweet
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no CPM
Value Score 25.3 · rank #212 of 273 priced$4411.76 / 1K engagementsrate age unknown (pre-audit import)

Trends

Follower growth
Median views / day
Engagement rate
View distribution · trailing-7d posts

Each blue dot is one organic post. The Performance Score ranks by the median (2.5K), not the mean (5.3K) — so a single viral post doesn't inflate a creator's reach. The p25 floor (2.1K) is the level 75% of posts clear.

Recent posts · ranked by views

PostPostedViewsLikesRepostsRepliesQuotesBookmarksER
Two shoppers can want the same product for very different reasons. Before BFCM, use your popup to find out what matters to each of them. Those answers can shape the welcome emails you send now and the sale emails you send later. Here’s how I’d approach it: 1. Ask how they’ll use the product. For a protein brand: “When do you usually drink protein shakes?” Before adding the question, decide how the answer will change what you send. 2. Make it easy to answer. Use short, readable choices people can tap on mobile. Choosing from a few options takes less effort than typing a response. 3. Use the answer now and during BFCM. Save it in your email platform and tailor the welcome email. “At breakfast” could lead to an email about easier mornings. “After a workout” could lead to an email about protein, ready when training ends. When your BFCM sale goes live, use those same preferences to choose the benefit you lead with. 4. Test before BFCM traffic picks up. Compare the new popup with your current version. Track signup rate, purchase conversion rate, and revenue per visitor to see whether the extra step helps turn visits into purchases. Slate Milk tested multiple-choice popups with @AliaPopups, asking when shoppers preferred to have their protein. Those answers helped them tailor follow-up emails. Following the switch to Alia and ongoing popup testing, Slate Milk saw a 53.2% increase in its email signup rate. They also saw higher conversions and revenue. Among my own clients, the brands using Alia are outperforming those that aren’t. If you want to build and test this before BFCM, my link gets you a special 30-day free trial of Alia: https://t.co/517fkTEn76frozen21d ago72K46
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Before you finalize your BFCM ad budget, sign up for your own email list. Then check what needs to change before your sale goes live. If your sale banner says 30% off, your popup offers 10%, and your welcome email sends 15%, shoppers shouldn’t have to guess which offer applies or whether they combine. You have time to catch that now. Here are four things I’d check: 1. Will your popup make sense alongside the sale? Plan your popup updates alongside your ads, site banners, and sale emails. If signing up will get shoppers an additional discount, explain how it works with the sale. Make the terms clear before they reach checkout. 2. What does signing up get them before BFCM? If you’re offering early access, be specific. “Get the Black Friday sale link 24 hours before everyone else” tells shoppers more than “Join our VIP list.” Your welcome email should confirm that promise and explain what happens next. 3. Will the entire welcome flow deliver the right offer? Review subject lines, body copy, and discount codes throughout the sequence. Updating the first email isn’t enough if email three still promotes an old offer. Also plan for someone who signs up before the sale but receives the next email after it starts. 4. Will the offer work on mobile? Once your sale setup is ready to test, follow the full path: submit the popup, open the email, tap the link, and add a product to your cart. Check minimum spend, exclusions, expiration dates, and the final price. With @AliaPopups, you can test different popup offers and pass the offer each shopper claimed into your email platform, so their welcome emails reflect what they signed up for. My link gets you a special 30-day free trial of Alia so you can build and test before BFCM. You can find my link in the tweet below.frozen3d ago31K4915141180.31%
How To Check Your Gmail Compliance Before Black Friday: https://t.co/OtwcUtjYOb3d ago26K762290510.61%
I came across a company called @ZyG_Edge doing something pretty wild: predicting whether an ecom brand with proven early success can grow 10x and become a category leader. And then executing that growth end to end. What caught my attention is the model they’ve built: with around $10K in live testing, they can assess a brand’s potential to scale. For a brand already selling $1M+ a year, that’s a pretty valuable question to answer: you know people want your product, but how big could this become, and how do you get there? First, ZyG’s AI analyzes your market, competitors, ads, reviews, pricing, and more to identify your strongest growth opportunities. That’s your ZyGnal, and it’s free. Then comes the Marketability Test. ZyG builds and tests positioning, creative, offers, and storefronts with real customers, using around $10K in media spend. And ZyG is now offering a fully funded test - $10K - to the 500 most promising brands, based on their ZyGnal. Their model uses the results - CAC, ROAS, predicted LTV, and other key metrics - to assess what your economics could look like at scale. Those findings feed into your ZyG Score, giving you a clearer picture of your breakout potential. And for brands with strong results, ZyG can then execute the growth end-to-end, from storefront optimization and creative to customer acquisition and retention. With a free ZyGnal and an opportunity for a fully-funded Marketability Test, it seems like a pretty obvious win for most brands. If your brand does $1M+ in annual online sales with a $40+ AOV, start with your free ZyGnal here: https://t.co/hRCKw9Onhwfrozen9d ago23K431410160.32%
Your next winning Meta ad might already be sitting in a customer call, a TikTok trend, or something a competitor just posted. The problem is, all of those signals live in different places. Now imagine giving an agent this job: “Every morning, go through our customer calls in Granola, see what’s trending on TikTok, check what our competitors are running on Meta, then give me 5 new creative ideas based on what you find.” That’s the part I find really interesting about @twin_labs. Most ad tools only know what’s happening inside your ad account. Twin can pull context from across the tools you already use, connect the dots, and turn what it finds into new ideas for your Meta campaigns. And Meta Ads is now live on Twin. Link in the tweet below.frozen14d ago20K5319130170.52%
The emails I save usually have one thing I want to try. Sometimes it’s the headline. Sometimes it’s how they explain the offer or answer a question before I even think to ask it. Here are 5 of my favorites, with an idea to borrow from each: 1. Surreal makes the referral reward clear for both people. 2. Graza shows how real customers use the product. 3. Who Gives A Crap gives new subscribers a reason to care. 4 and 5 in the next tweet below. Bookmark this.2d ago14K6015100270.79%
I've built agents for two years on ElevenLabs, and v4 Turbo closes the gap between the caller finishing and the agent starting. The voice stays one character from start to finish.frozen23d ago14K351720140.48%
If you use AI for writing, give this a try. It's the best way I've found to get a first draft I can actually use. And in the tweet below, I'm sharing the best copywriting framework for every content format. https://t.co/ZLg8meieZx27d ago14K29711250.46%
The Best Persuasion Structures for Marketing: https://t.co/axQV7NtSGhfrozen19d ago11K29348412965.71%
The Best Persuasion Structures for Welcome Flows: https://t.co/VHRPxxtk621d ago11K972551611.75%
The 6 emails I'd send after someone buys: Plus a few tips to make them work even better: • Put one useful product tip in the order confirmation. People open it to check their order, so make it count. • Send the founder note from a real inbox and read the replies. "Why'd you pick us?" answers are some of the best ad copy you'll find. • If shipping is slow, say so early. A heads up cuts down on "where's my order?" emails. • Hold the cross-sell until after it arrives. Let them love the first thing before you pitch the second. • Split out repeat buyers. Skip the founder note for them and send a short thank-you for coming back instead.frozen4d ago8.6K4819130251.23%
The Best Persuasion Structures for Email Flows: https://t.co/QMuyaFLPUCfrozen11d ago8.5K21439621735.08%
Starting on X without a reply strategy is how you stay stuck. I wish someone had handed me this on day one.frozen16d ago8.4K22540240.65%
The fifth message you add costs you the first one. Toss someone one ball, and they'll catch it. Toss four more while they're holding it, and they'll usually drop all five, including the one they already caught. Marketing works the same way. An email starts with one offer, then someone adds a new arrivals block, a referral ask, and a row of social icons. By the time it goes out, the offer is buried. Homepages, landing pages, and pitch decks fill up like this too, one reasonable request at a time. Decide the one thing you want people to do before anyone starts adding. Everything else can wait for the next email, the next page, or the next ad. Say one thing.frozen20d ago8.4K5623140301.47%
As a retention guy, I know how much acquisition matters. Without it, I can't do my job. But there's something to be said for getting acquisition going, refining retention, and only then scaling. Otherwise, you're paying for more people to leave a cart and never hear from you, or buy once and never come back. An easy way to find the leaks is to shop your own store like a customer. Pull out your phone, sign up for the list, add something to the cart, and leave. Then watch your inbox. No welcome email is one leak, and no follow-up on the cart is another. And the list goes on. Fix what you find, then scale. Because whatever you fix keeps paying off on every shopper after that.frozen15d ago8.3K6910161511.77%
Looks like I just found my next side hustle.frozen22d ago8.2K351620180.87%
Every AI tool I use gets its output checked before it ships. Copy, code, design. Voice was the one I kept regenerating blind. @OnepinAI checks each line for clarity and pronunciation and fixes the words it gets wrong. Raw vs. Onepin on the same script: https://t.co/LaHlvxEptdfrozen21d ago7.6K411720140.97%
We were supposed to meet up to plan the next @CommerceRound, but we got a little carried away... https://t.co/RA8uxph09Zfrozen28d ago7.4K571482131.28%
These are getting out of control. https://t.co/PCZBJwYySjfrozen28d ago7.2K3026080.64%
The Best Persuasion Structures for Landing Pages: https://t.co/i14HUnkjtJfrozen10d ago7.2K19448611876.09%
This is wild. I gave Opus 5.5 + Boreal-H3 one ask: make an ad for my agency. This is what it made in one shot. Opus 5.5 + Boreal-H3 is insane. You can try Boreal-H3 yourself in Creatify’s Model Playground. https://t.co/XMZkBGJBwVfrozen22d ago7.1K411710161.06%
Marketers, Here are 7 storytelling techniques you can use in your marketing: Bookmark this! https://t.co/KODGrwcxmPfrozen29d ago7.1K18954511455.56%
We run email for ecommerce brands, and a number of our clients have one video pasted into the welcome, abandoned cart, winback, and post-purchase emails. The same clip for four totally different moments. Nobody's proud of it. But there's just never a week to cut a dozen versions. But if that now only takes an afternoon, we can now test it for our clients before Black Friday.frozen15d ago7.1K29650170.80%
If I had to rebuild an ecommerce email program from zero, here's my 30-day plan, week by week. My agency has helped 250+ ecommerce brands generate $200M in email revenue. Most audits show the same 3 problems: weak deliverability, short welcome flows, too many promos. Thread:frozen12d ago7.0K257124471.36%
my first 30 discovery calls were basically practice on real customers. sorry to those people.frozen21d ago6.9K291110120.77%
you tell it "I need an email assistant" and it goes and connects your gmail by itself. that's wild!frozen23d ago6.6K351630100.96%
The Best Persuasion Structures for Social Posts: https://t.co/SqK604l1lwfrozen8d ago6.6K921950822.98%
I gave Claude and ChatGPT the same abandoned cart email prompt. One try each, no edits. Hey @grok, can you do better? https://t.co/O2tQg1JiEDfrozen22d ago6.6K1026140.35%
We put Eleven v4 on our site samples and stopped apologizing during the demo. I think the voice add-on converts a lot better with this.frozen24d ago6.3K19520150.65%
AI demos that end with a green checkmark don't impress me. I want to see the work. A finished spreadsheet. A document I can open and use. That's what @PineAIAssistant is building with Pine Computer: a computer your product can hand a job to and get the actual result back.frozen13d ago6.1K21530140.70%
5 years later, this still works:frozen23d ago6.1K15320230.71%
7 Brands That Sell Feelings, Not Just The Products: https://t.co/AjHdMb8EwNfrozen25d ago6.0K1042410763.40%
I judge AI video tools by the 5th output. Syren from Synthesia starts from our own videos, so I'd love to see what takes two through five actually look like.frozen13d ago5.9K341170151.14%
6 Evergreen Marketing Rules Every Marketer Should Know: https://t.co/boY7XRuXlgfrozen17d ago5.9K1022431983.88%
Every email marketer has sat in this exact meeting. Two versions on the screen. Everyone has an opinion. Someone says let's just test it. You split the list, send both, and one wins by 6%. Slack gets a green tick. Nice, version B it is. Everyone moves on. Nobody ever says the obvious part out loud: A 6% win means almost half your list just got the worse email. And you'll run it again next week. @getallanai is the first thing I've seen that gets you out of that loop. It sits on top of Omnisend and Klaviyo. Your designer uploads blocks instead of finished emails, or you let Allan's AI generate assets for you. Allan assembles a different email for each subscriber and learns what that person responds to. Nobody gets handed the version they didn't want. I spent years getting good at picking. I'd rather not have to. See it for yourself → https://t.co/fLcHo5RUv7frozen10d ago5.9K412110151.33%
7 Marketing Rules I wish I had Learned 10 Years earlier: https://t.co/o8D6GZnIV3frozen18d ago5.8K13041211134.91%
7 Ways To Turn Any Marketing Message Into a Story: https://t.co/ysH74AXuGXfrozen12d ago5.8K14222401335.18%
First time in the newly built kids playroom. https://t.co/xDeRIDFErwfrozen19d ago5.8K2813030.61%
My friend Rytis from Omnisend is one of my favorite people in this industry, and it mostly comes down to one thing. He's extremely genuine. He was on stage at Commerce Roundtable last week, and it's clear he knows this space inside and out. He talks about it like someone who's actually in it rather than someone selling you something. Same goes for the rest of the @omnisend team. Easy to talk to, they take what they hear seriously, and they genuinely care in a way many other platforms don't. Partners like Omnisend are the reason an event like @CommerceRound can happen at all. Their support is what gets a room full of operators together to trade what's actually working. Really grateful for their partnership. It's by far been one of the easiest and most authentic ones I've had.frozen20d ago5.7K27851150.98%
The more people you try to talk to, the louder you have to shout, and the fewer people listen. An email or ad written for "everyone" doesn't feel like it's for anyone. Pick one specific reader, and they'll feel like you get them. Those are the people who reply, forward it, and tell a coworker. That's how it reaches the people who ignored you the first time. Write for one person.frozen15d ago5.7K29590110.95%
5 Rules To Own a Space in Your Customer’s Mind: https://t.co/kpLRqXKinnfrozen19d ago5.6K791121933.31%
If I Had To Relearn Marketing…. I’d Start With These 12 Rules: https://t.co/rluebV4xYJfrozen15d ago5.6K12937501125.04%
6 Psychology Tactics That Make Copy 10X More Persuasive: https://t.co/PIBgi5ihpBfrozen18d ago5.5K12130211134.85%
7 Psychology Triggers That Make People Buy (With Email Examples): https://t.co/VCJzWhfMqA9d ago5.5K13827211185.20%
Most brands send the exact same email to their entire list. When they say they're split testing, what they've actually done is cut the list in half and given each half a different subject line. The hero, the copy, and the offer inside stay identical for everyone. So the test tells you which subject line got more opens, and then everyone on the list lands on the same email anyway. @getallanai changes what gets tested. It sits on top of Omnisend or Klaviyo, and your designer uploads heroes, copy, CTAs, and product blocks instead of finished emails. Allan builds a different email for each subscriber at send time, subject line included, and keeps serving more of whatever lands with each person. Now the whole email gets tested on every send, one subscriber at a time. You'll wish you started sooner, trust me: https://t.co/fcDqxDh2u9frozen17d ago5.5K231140150.97%
How I'd set up email for a brand-new Shopify store, in order: Plus a few extra tips… - Start DMARC at a "none" policy, then tighten it once your sends look clean. - Show your popup after a few seconds or a scroll, and keep it easy to close on mobile. - Email 2 of your welcome flow is a great place for your founder story. - Start abandoned checkout with no discount. Save the offer for the last email. - Send your first campaign the week you launch, even if your list is tiny.frozen5d ago5.4K6919184312.59%
Officially been in ecom for 10 years now. My guy @iamshackelford convinced me to start doing ecom email back in 2016. And at this point in my career, I've done almost every business model in ecom. Agency, brand, media, events, courses, community. Very grateful to get to work with everyone. This week's Commerce Roundtable event reminded me how kind and supportive everyone in our industry is.frozen29d ago5.4K44513031.20%
You can spend so long making something better that you never find out if it works. There’s always one more thing to fix. At some point, you have to let it fly. https://t.co/X80MG42e2Ffrozen20d ago5.4K29780171.13%
Marketing Tip: That email you just sent… Make it an article and add it to your website. Shorten it and turn it into a Tweet. Add a picture and turn it into an IG post. Add a video in the background and turn it into a TikTok. Unlimited content.frozen16d ago5.4K353130311.52%
POV: you follow the idea you almost ignored. https://t.co/5zyiGtBxEffrozen20d ago5.4K20742130.86%
Someone just placed an order? Send this email: >> Thank you for your order! >> Your product is on the way >> Detail of order >> Here are some more top picks for you >> 2-3 products with a small discount >> CTA to add to order Watch those sales go up!frozen16d ago5.4K364130371.68%
The past 7.5 months have been crazy. What was supposed to be a 4 month long house project ended up taking twice as long. Been living with the wife and kids at my in-laws while we fix some things at our house. Seeing my kids reactions to our house today was priceless. Got another few weeks of moving and fixing up the house but we’re close. Good reminder of why we do what we do. 🙏frozen18d ago5.3K1604020.42%
It seems like every B2B SaaS company is spending heavily on sponsorships across podcasts, newsletters, YouTube, X, LinkedIn, and IG. Surprisingly, I've seen very few B2B brands looking at Facebook creators. The organic reach on Facebook right now with 'comment to get a resource' posts is massive. Simple resource drops can drive hundreds of comments (or more). I get daily requests for the platforms mentioned above, but I still haven't received a single sponsor request for Facebook. I've grown my account to 40,000 followers on Facebook and typically get 750,000 to 1 million impressions a month there. Maybe a hot take, but I'd probably include Facebook in the mix if I were a B2B brand.frozen24d ago5.2K20470130.84%
8 Copywriting Rules That Sell Anything: https://t.co/w0wMhQ87sSfrozen10d ago5.0K1141830934.55%
Which email do you like the best? The one from Claude, ChatGPT, or Grok? https://t.co/QQ0mMBWSmmfrozen22d ago4.9K15140140.69%
Your ESP is charging you extra for its own bugs. It just calls it priority support. Read that line item again. It's a company telling you on its own pricing page that the product breaks often enough to monetize the rescue. So help became a tier. And you find out which tier you're on at the worst possible moment. One thing I've noticed across ecom tools: the companies confident in the product stop charging for the rescue. @omnisend puts 24/7 support on every plan, including the free one. A simple exercise before your next renewal: open your current ESP's pricing page and find the word support. If it sits inside a tier, you're not paying for software. You're paying for permission to ask a question. Omnisend answers on every plan. Go see what that looks like: https://t.co/LNBmyB6b3p9d ago4.8K421710141.53%
Sure, AI can plan a trip in seconds, but you're still stuck booking everything yourself. Good news: @OdessiaTravel handles that, too. It's an accredited travel agent you can text to book trips, use your points, and watch for price drops. Get started: https://t.co/YuWRe9gnJs #adfrozen8d ago4.8K371320131.35%
6 Steps To Get Your Business Found In AI Search: https://t.co/iQIRNISzaHfrozen26d ago4.8K501460482.46%
5 Types of Social Proof To Make Your Emails More Persuasive: https://t.co/PLzbTmHiGffrozen18d ago4.8K651250633.04%
My wife crushed it with the kitchen https://t.co/zFqotogZE9frozen18d ago4.8K2116030.65%
Turn ‘We’ Statements into ‘You’ Statements: https://t.co/KmzRD0e7Gofrozen23d ago4.7K801250583.30%
Every group chat has a trip that’s been “happening soon” for three years. @wabi is an AI assistant you use together to find dates, build the itinerary, and book flights. As the unofficial travel agent, I’d love to see that trip finally make it out of the group chat. https://t.co/Mk9oVqV7b4frozen3d ago4.7K21600150.90%
AI is WILD https://t.co/K0i8JMbYnvfrozen15d ago4.7K700050.26%
dear ecommerce brands you can have your best Black Friday ever, even with a small team my agency helped 250+ ecommerce brands generate $200+ million. here's the simple playbook we run every year 1. build a VIP list this week. copy this: "want first dibs on our Black Friday sale? reply YES and you get in before anyone else" everyone who replies gets early access 2. start sending more now. bump volume slowly through November, starting with people who opened or clicked lately. don't go from 2 emails a week to 2 a day on Black Friday 3. clean your list. stop emailing people who haven't opened or clicked in 6+ months. they hurt your inbox placement for everyone else 4. watch your spam rate. Gmail wants it under 0.1% and you're in real trouble at 0.3%. check Google Postmaster Tools every day of the sale 5. send to your best people first. engaged subscribers get the email a few hours before everyone else 6. keep recent full-price buyers out of the discount emails. send them a thank you or a how-to instead 7. update your automated emails for the sale. new subscribers and abandoned carts should hear about your Black Friday deal 8. texts: send between 8am and 8pm in the customer's time zone (some states are stricter than the federal 9pm), and only to people who opted in 9. send a last chance email before the sale ends to people who clicked but didn't buy. then send buyers a thank you after 10. decide BEFORE the sale if you're extending into Cyber Monday. if an email says "ends tonight" it needs to actually end tonight bookmark this and go crush itfrozen8d ago4.7K4312104282.08%
A retention lead told me last month that her team's ceiling was 8 campaigns a month. Mainly because, with everything on their plate, that was the most their 2 person team could realistically get out. So I asked what she'd send if she didn’t have limits. She answered that she would create emails for: → Lapsed 60-day buyers → Highly engaged people who've never once checked out. → Everyone who bought in May and hasn't been seen since. → A cross-sell aimed at second-order customers, which she'd already mapped out in a doc nobody had opened since spring. And that conversation is why I keep pointing brands at @getallanai. It sits on top of Omnisend & Klaviyo rather than replacing it. Your designer stops producing finished emails and starts producing blocks: heroes, body copy, CTAs, product modules. Allan assembles a different email per subscriber at send time and learns which combinations land with which people. The unit of work stops being the campaign and becomes the library. Her strategy was already written down. It had just never had anywhere to go. Try Allan free and see the impact it can make on your BFCM this year→ https://t.co/fcDqxDh2u9frozen28d ago4.7K392050121.63%
Haters would say this was AI... (And they'd be correct) https://t.co/dffnXCt7Dqfrozen28d ago4.6K1626030.58%
Reminiscing on the days of owning a DTC brand: https://t.co/bpPadpaf8hfrozen21d ago4.6K1302080.50%
Copywriting Frameworks for Landing Pages, Cold Emails, Sales Pages & Facebook Ads: https://t.co/5zseoml4Cefrozen21d ago4.5K41721672.61%
Having @CommerceRound withdrawals. Anyone else?frozen29d ago4.4K1525030.56%
One customer places an $80 order, and four dashboards take credit for it. TikTok counts it because she clicked your ad earlier in the week. Your email platform claims it from a campaign she clicked a few days ago. Meta counts it because she saw your Instagram ad the day before, and Google claims it from the brand ad she tapped right before checkout. Add those up, and your dashboards say you made $320. But your bank account only got $80. Each platform is doing what it was built to do. It credits itself for any sale that happens within a set number of days after someone clicks or views, and those windows overlap. Things go wrong when someone adds them up and calls it revenue. The number I trust more is MER: total revenue divided by total marketing spend. If a channel's dashboard looks amazing but total revenue doesn't change when you scale it up or pause it, that channel is probably taking credit for sales you'd have gotten anyway. Email does this too, and I say that as the email guy.frozen14d ago4.3K17316081.01%
Effective copywriting is all about tapping into people’s emotions. Once you understand what makes them tick, you can craft compelling copy that drives them to action. As a “cheat sheet,” Clayton Makepeace developed a system of 16 “dominant emotions.” Here’s how to use them: https://t.co/yaYqMuUthCfrozen23d ago4.3K771260713.83%
Your customers already wrote your best ads. The AI prompt that finds them is in the reply. A few tips before you run it: - Support emails and post-purchase survey answers work too. Paste them in with the reviews. - Take out names and email addresses before you paste anything in. - Spot-check every quote against the original review before you use it. - Use what you find everywhere: ads, product pages, landing pages, and your homepage.2d ago4.2K4516111162.14%
The Best Persuasion Structures for Ads: https://t.co/QvZzAyMENIfrozen9d ago4.2K11729100845.78%
Our podcast @SendItpod just crossed 100,000 subscribers on YouTube. Let’s go @jimmykim https://t.co/dPUPkbzYTlfrozen24d ago4.1K1746040.76%
Me and Mase on September 9th 2022 dropping the greatest copywriting program of all time. https://t.co/JYJXE8X2vYfrozen27d ago4.0K1310030.42%
Replace Generic Words with Specific Words: https://t.co/X292BeZ9XCfrozen21d ago3.9K45420382.28%
Marketing 101: - Find people with a problem (Market) - Understand the problem (Market research) - Find or create a solution (Service/product) - Find a way to put the solution in front of your market (traffic) - Sell the benefits, not the solution ($) Stop overcomplicating it.frozen28d ago3.8K231101241.55%
https://t.co/jxdgOJMugVfrozen5d ago3.8K1203020.45%
How to improve your CTAs: Tell people exactly what they’re getting when they click. Examples: - “Sign in” → “Become part of the community” - “Get started” → “Get x credits (100% free)” - “Buy now” → “Get your [product]” This can be a powerful click-through rate booster.frozen27d ago3.7K163110141.18%
If you run an online store, I'm begging you: Buy from yourself like a stranger would. Grab your phone and an email your brand has never seen. 1. Sign up for your list Did a welcome email hit your inbox within minutes? If not, set up your sending domain and turn it on. 2. Read the welcome email Does it tell you who you are, why you're different, and what to buy first? One story, one best seller, one button. 3. Add to cart and leave Did anyone remind you within a day? Turn on cart reminders that show the exact item. 4. Buy it on your phone Any zooming, hunting for a code, or typing things twice? Turn on express checkout and cut extra fields. 5. Read your order confirmation Does it say when it ships and what happens next? Add a clear timeline and one product tip. 6. Reply to it Did a real person answer? Send from an inbox someone actually reads. 7. Wait for it to ship Did tracking show up without you asking? Send a shipping email with a real delivery window. 8. Write down everything that confused or annoyed you Fix the first one this week. This is the quickest and cheapest audit you'll ever run. Your customers go through all of it every day.frozen4d ago3.7K244181251.97%
She pays $120 for a pair of sneakers. The day they arrive, an ad asks if she's still thinking about them, now for $96. So she returns the first pair and buys them again through the ad. The brand loses $24, pays for a return, and the ad platform counts her second order as a sale it drove. Even if she just emails support instead, the $24 is still gone. Often this comes down to a setup problem. The purchase event didn't fire, or the customer list synced a few days late, so the ad platform never found out she bought. Sometimes nobody excluded recent buyers from the discount campaign in the first place. Email does the same thing when an abandoned cart flow keeps sending after the order goes through. Keep discount ads and discount emails away from recent buyers, and make sure your purchase event fires on every checkout path. How long "recent" lasts depends on how often people rebuy what you sell. The days right after someone buys are when they're paying the closest attention to your brand. That's when to send how-to content or show them what goes with what they bought.frozen12d ago3.6K263150111.51%
Copywriting Tip: Replace Boring CTAs With Action-Driven Ones: https://t.co/mZkzE6wxvhfrozen24d ago3.6K441030332.50%
I'm showing my exact AI newsletter workflow live on Nov 12 (free). Here's what you'll see: 1. How I collect a week of ideas in one doc 2. What I let ChatGPT draft, and what I don't 3. How Claude checks the draft, plus a real error it caught 4. Where I edit and sign off 5. How the email gets built from my last edition 6. My final check before it sends Then I'll run the copy workflow live. I'm also sharing my starter prompts, brief template, build instructions, and final checklist. Same event: Amy Porterfield, Nancy Harhut, Kath Pay, and more. Free, virtual, 2 days. Free spot: link in the reply.frozen9d ago3.6K34320211.68%
The Framing Effect: https://t.co/RvCeRR9kUMfrozen24d ago3.6K28440231.66%
Before you spend another dollar on ads, run your welcome emails through this prompt. Every subscriber your ads bring in gets these emails first. Paste this into ChatGPT or Claude, then add your popup and your emails at the bottom: "Audit my ecommerce welcome email series. Below I'll paste my signup popup (the offer and any question it asks), whether the series stops when someone buys, and every welcome email in order with its subject line, preview text, send delay, buttons, and body copy. If you can, also attach a phone screenshot of each email. Check it against these rules: 1. Email 1 sends right after signup, with no delay. 2. The promised code or offer is in the first lines of email 1, before any brand story. 3. The series has 5 to 7 emails spread over 10 to 14 days. 4. Across the series, it covers why the brand started, the problem the product solves, how it solves it, one specific customer review, and the biggest reason people hesitate (price, fit, quality, or shipping). 5. Each email asks for one action. Several buttons are fine if they all go to the same place. 6. If my popup asks a question, later emails use the answer. If it doesn't, an early email asks what they're shopping for. 7. If the offer expires, the last email gives the exact date and time. 8. The series stops once someone buys. 9. Each subject line makes clear what's inside, and the preview text adds to it instead of repeating it or showing filler like "View in browser." 10. If I attached screenshots, check each email on mobile: the offer and main button show without scrolling, the text is easy to read, and it doesn't rely on one big image. Then give me: 1. Every fix, ranked by how much it likely affects sales. For each one, quote the line from my email that has the problem, say why it matters in one sentence, and give the fix. 2. Rewrites I can paste for the top 3 fixes, in my brand's voice. Don't make up reviews, numbers, or facts about my brand. Use [brackets] for anything I need to fill in. 3. Any rule you couldn't check from what I pasted. My popup: [paste] Does the series stop when someone buys? [yes / no / not sure] My emails: [paste]" It checks your series against the welcome series rules I teach, then ranks the fixes and rewrites the top 3. Here's what it found in a sample 3-email series:frozen11d ago3.5K326190322.51%
If I Had To Relearn Email Marketing, I'd Start With These 10 Rules: https://t.co/lbejIFBg7cfrozen11d ago3.5K54721473.16%
One of the biggest mistakes I see before Black Friday is brands suddenly sending way more email than usual. Sending more during BFCM is normal, since more emails can mean more sales. But you can't go from 0 to 100 overnight. Google's own guidelines warn that a sudden jump can get your emails delayed, blocked, or sent to spam. Here's how I'd ramp up instead: Now to Oct 31: 1. Check your spam rate in Google Postmaster Tools. It's free, and all you need to do is verify your domain. You want it under 0.10%, and never let it hit 0.30%. 2. Find people who haven't opened or clicked in 90+ days. Ask if they still want your emails, and remove anyone who doesn't respond within 14 days. Nov 1 to Nov 20: 3. Add one extra send a week, and send it to the people who open and click most (your most active subscribers). If you send 2 a week now, go to 3, then 4, then 5 by Nov 20. Nov 21 to Nov 30: 4. Send your main sale emails (Black Friday and Cyber Monday) to your most active subscribers first. Then send to everyone else a few hours later, once you've checked that unsubscribes and spam complaints look normal in your email platform. 5. Use real deadlines. If the sale ends Monday at 11:59 PM, end it then. Start this week, and your Black Friday emails will have a much better shot at the inbox.frozen11d ago3.5K4014140202.52%
Your Copy Has 5 Jobs… Most Writers Stop After The First One…. https://t.co/B4jM2npWMO26d ago3.5K23740241.68%
The Best Persuasion Structures for Product Pages: https://t.co/WLLFSyu1sn2d ago3.4K761650735.00%
This is a good way to use AI for email. Here's how I'd set it up for your brand this week: 1. Pick your 10 best emails ever (highest revenue or clicks) and give them to the AI with this prompt: "Study these emails. Write a one-page guide to how this brand writes: tone, length, words we use, words we never use, and how we sell. I'll use it for every future email." Save that guide and paste it in every time you ask for a new email. 2. Give it a folder of real product photos, and tell it to only use those 3. Give it a list of what it can never say: fake discounts, made-up reviews, or health and results claims 4. If your AI connects to your email platform, have it build each email as a draft there. If not, drop its copy into one of your saved templates. Either way, you edit one line instead of redoing the whole email 5. Before you send, spend 5 minutes on 4 checks: right audience, right offer, right send time, links working Once a month, show it your best and worst emails so it learns what your customers respond to. Start with one campaign a week. Once the drafts need almost no edits, give it more.frozen11d ago3.3K23370191.58%
5 AI Prompts That Make Your Emails More Money: https://t.co/X1euPmjI42frozen9d ago3.3K651030554.04%
7 Copywriting Formulas To Make Any Offer Easier To Sell: https://t.co/qhuhpR2xhrfrozen22d ago3.3K801320705.04%
It's @iamshackelford birthday today. Everyone, go wish the legend a Happy Birthday.9d ago3.2K1629030.93%
9 Profitable Copywriting Lessons: https://t.co/Kz1fZwjsqw27d ago3.2K35210312.19%
ChatGPT Vs Grok Vs Gemini Vs Claude Vs Perplexity: Which one do you use the most? https://t.co/keKM3vJuJb26d ago3.1K53831393.32%
When your popup offers a discount, people sign up to use it. They're still on your site, still shopping, and waiting for the code. So a slow welcome email can hold up a purchase. If the code shows up an hour later, or the next day, there's a good chance they've closed the tab by then. It takes two minutes to check. Open your store in a private tab on your phone and sign up through your own popup with an email that isn't on your list yet. Then watch the clock. The code should land before you've put the phone down. If you already show the code on the popup, send the email anyway. That's where people look for it when they come back to check out. If your code takes more than a minute or two to arrive, start there.frozen14d ago3.0K1417060.92%
The Best Persuasion Structures for Cold Emails: https://t.co/ok5QuxrOk9frozen7d ago3.0K751310645.08%
The Affordability Illusion: https://t.co/f2kOkYjLwbfrozen13d ago2.9K24320171.61%
The people who never open your emails might be why your best readers can't find you. Gmail and Yahoo pay attention to whether people open and click what you send. When a big chunk of your list ignores you for months, they take it as a sign your emails aren't wanted, and more of your mail starts landing in spam, even for your best readers. Run a win-back to anyone who hasn't opened or clicked in months, and then stop sending to the ones who still don't respond to it.frozen17d ago2.9K1517081.08%
7 Ways To Turn First-Time Buyers Into Repeat Customers: https://t.co/34OUECCWAJfrozen10d ago2.8K731540535.09%
1,000,000 views. Zero customers. https://t.co/LBfFJmtxeNfrozen20d ago2.8K17610131.33%
The Best Persuasion Structures for Promo Emails: (Save this for Black Friday) - Stack them across one sale: early access to open, proof stack mid-sale, last chance recap to close. - Tell people why the sale ends. A real reason makes the deadline believable. - Put the offer in the first line of the email. People skim, so make the deal impossible to miss. - Resend your best promo to non-openers with a new subject line.frozen5d ago2.7K431191353.65%
ChatGPT recommendation left Actual execution right How do I do? And thank you @jimmykim for the inspo https://t.co/2jwkY8TFLFfrozen7d ago2.7K1216030.82%
The Best "Offer" Types for Black Friday: https://t.co/y4CJ8Jmemyfrozen8d ago2.5K571530434.63%
6 reasons your emails aren't working (and the fix for each). Plus a few extra tips: • Opens are inflated by privacy features, so judge subject line tests by clicks. • Change one thing at a time. If you swap the subject line and the offer together, you won't know which one fixed it. • Compare each email to your own past sends. Your list is the best benchmark you've got. • Check every email on your phone before it goes out. A button that's hard to tap can look like a "no clicks" problem.frozen4d ago2.5K374101293.19%
10 things I've noticed about emails that make money: https://t.co/hrPgqwBbLFfrozen7d ago2.5K35550182.50%
10 email flows every store needs (and when to send each one): set them up once and they work for you every single day. but please optimize them ongoing. https://t.co/01teNJLzKGfrozen6d ago2.5K315111202.71%
Black Friday is 6 weeks out. If your email calendar isn't locked yet, this will save you a weekend. I turned the way I plan BFCM emails into a free @bot template. It asks for your store, your offer, your sale dates, and last year's numbers if you have them. Then it gives you: 1/ a full calendar from warm-up to your holiday shipping cutoff 2/ who gets each send and who to leave out 3/ the offer angle for each email 4/ subject lines and preview text for every send 5/ what to change in your automated emails during the sale 6/ a deliverability checklist before you ramp up volume My agency helped 250+ ecommerce brands generate $200M. This is built on that BFCM playbook. Bookmark it for when you sit down to plan. First message to send it: "Plan my BFCM emails. Ask me what you need to know." Free template: https://t.co/Uc104w8qlOfrozen8d ago2.5K23550151.93%
The more I use AI, the more humans I want to hire. I keep seeing people talk about AI replacing jobs. Meanwhile, I'm over here trying to hire more people. I have more ideas than I can possibly execute myself. More newsletters to launch, more content to publish, and more things I want to test. And I'd love to hire talented people to help make it all happen. The challenge is that what I'm looking for in a hire has changed. I want marketers, copywriters, and designers who are great at what they do AND know how to use AI really well. People with good judgment, creativity, and the ability to take an idea and run with it. Finding that combination has been surprisingly difficult. A lot of the best people I've met with those skills already work for themselves. And honestly, I get it. AI makes running your own business a lot more attractive. Here's a real example. I'd happily hire someone to take ownership of my newsletters, from the initial idea to the finished email. I'd love to publish more frequently. I just don't want to write every edition myself. That's actually part of why I'm doing a free training on how to create a newsletter in about 10 minutes using AI. I'll walk through the exact process I'd love someone on my team to know. You can sign up for free here: https://t.co/3k5fZVtd4i I hope it helps more marketers and copywriters develop skills they can put to work immediately. And selfishly, maybe I'll meet someone I end up hiring along the way. Because I genuinely want to hire more humans. I just want to hire humans who know how to use AI.frozen14d ago2.4K1417061.15%
9 Email Fixes To Make Before Black Friday: https://t.co/pzcJnWSeMNfrozen10d ago2.4K29651142.29%
Once your email basics are set up, here's what I'd do next: A few extra tips… - Define "engaged" as opened or clicked in the last 90 days, and start there. - Keep SMS short and send it after the first email, never before. - Base cross-sells on what people actually buy together in your store. - When you test, change one thing at a time so you know what worked.frozen5d ago2.3K28590192.67%
The Black Friday Email Playbook (Every Email, In Order): https://t.co/k1meGLnWoUfrozen7d ago2.2K42970324.04%
I’m entering The Search with a product idea that would get rejected from a roadmap but might get stuck in your head. #TheWorldsCatchiestAd #ElevenCreativeCompetitionVol1frozen17d ago2.2K19600141.75%
I’d rather have customers who buy because they want what I sell than customers who only show up for the discount. A discount works the first time. Run one every week, and people learn that the sale price is the real price, so they stop buying until the next one. Look at the last ten messages you sent your customers. If most of them were about a discount, that’s what they’re waiting for now. A welcome offer for new customers is fine. But for the people who already buy from you, the reason to come back shouldn’t always be a lower price. Give them a new product, a limited run, something that’s only around for a few days. Put that in most of the next ten messages instead.3d ago2.2K16210171.63%
Part 2 of my 30-day plan: the emails themselves. 13 fixes, in the order I'd make them, from the inbox to the button. What people see in the inbox 1. Write the subject line and preview text (the short line people see after it) together, as one thought. Put the strongest words in the first 35 characters, since phones often cut off the rest. 2. Start a sender name test: "Brand Name" against "Sarah from Brand Name" over your next 3 campaigns. 3. Leave the Promotions tab alone. People expect marketing emails there, and tricks to get into Primary tend to backfire. The copy 4. Copy 10 lines from your 5-star reviews and use 3 of them, word for word, in your next email. 5. Delete the first paragraph of your next email. If it still makes sense, that's where it should have started. 6. Swap "Shop now" for a button that finishes the offer, like "Get my 20% off." The design 7. Use one column and big buttons, at least 44 pixels tall, so a thumb can hit them. 8. Open each email on your phone with images turned off. If it makes no sense, move the headline and offer out of the image and into real text. 9. Check dark mode on an iPhone, an Android phone, and desktop Gmail before you send. Logos and see-through images are the usual problems. Testing 10. Judge tests by clicks and sales. Apple Mail opens a lot of emails automatically, so open rates run high. 11. Test one thing at a time, starting with the subject line or the offer. Leave button colors for later. 12. Run your tests on welcome email 1 or cart email 1. A winner there keeps working for every new subscriber and shopper who comes through. 13. Wait at least 24 hours before you pick a winner, because your most active readers open and click first and skew the early numbers. Most of these take minutes. The tests take the longest, so start those early.frozen10d ago2.2K12331131.47%
6 subject lines I keep coming back to 👇 "We almost didn't send this" "7 ways to style the linen shirt" "quick question for you" "Sleep through the night (finally)" "Ends tonight at 11:59 PM PT" (only if it's real) "Worth every penny" Pick one, test it, keep what wins. https://t.co/69c1s8lVp3frozen6d ago2.2K30850263.19%
The first version of whatever you’re launching is allowed to be rough. It just has to get in front of real people. Once a few of them have seen it, you know things you couldn’t have known at your desk. What they clicked, what they asked about, what they ignored. Version 2 gets built on that, and it’s better than anything you could have made on your own. So before the big launch, send it to a couple dozen of your customers and ask them what’s unclear. Fix what comes back, then send it to everyone. The polishing still happens. It just happens after customers have seen it.frozen6d ago2.2K29780172.83%
Which marketing problem sounds familiar? A. They scroll past. B. They click but don’t buy. C. They wait for discounts. D. They never buy again. Pick one. Follow its line through the images for an idea to test. https://t.co/IJIWrZv8SP3d ago2.1K274111152.71%
Most arguments about which email is better end one of two ways. The most senior person in the room picks, or everyone gets tired and agrees. I'd rather let the list decide. Send one version to half of it and the other to the rest, and see which one sells more. The one you were sure about loses more often than you'd think.frozen13d ago2.1K1526071.40%
write your subject lines like you'd text a friend: "did you see this?" "saved this for you" "ok this is a little embarrassing" "can I be honest?" "a quick thank you" "this made me think of you" short and human. people open emails from people. https://t.co/KYKEVJ1lt5frozen6d ago2.1K30750213.00%
I want you to steal the workflow behind my weekly newsletter. Especially if you're spending hours starting every edition from scratch. Throughout the week, I collect links, voice notes, and ideas from my team. Then I use ChatGPT to help develop the copy, Claude to check the details, and my own judgment to decide what actually gets published. My goal is about 10 minutes of focused copy work once the material is ready. Research, images, building, and final checks take additional time. Now I'm sharing the entire process in a free training. You'll get real examples from my newsletter, the prompts I use, a mistake we caught during fact-checking, and a starter brief and checklist you can adapt for your own work. Whether you're writing for yourself, your company, or clients, I'll show you how to put this workflow to use. If you want to save time and get better at using AI without losing your voice, I'd love to have you join. Sign up for free: https://t.co/3k5fZVtd4ifrozen13d ago2.1K20240101.71%
The Pre-Black Friday Flow Checklist: https://t.co/kgQoE2XGXqfrozen7d ago2.1K21640132.14%
Just snagged this. I was paying for X Premium+ and Cursor separately. Now it's one plan for X, Grok, Cursor, and Grok Bot. Grok Bot is insane. I've been using it every day for content and email. Worth every penny. https://t.co/DMeHTYTJJ89d ago2.1K1203061.02%
I built a bot in Grok that finds my best X post every day and puts ad spend behind it. The idea is simple: the post people are already engaging with, sharing, and bookmarking gets in front of a lot more people. My first boost is live right now. The bot picked the winning post, then set up the whole campaign itself: the targeting, the budget, everything. All I did was hit approve. I'll share the results next week. Drop a comment if you want to see how it does.frozen7d ago2.0K17390111.96%
How I'd win back inactive subscribers (and when to stop trying): Plus a few extra tips: - Run it a few weeks before Black Friday. Your biggest sends of the year should go to people who want them. - Some email apps open messages automatically, so a few inactive subscribers will look active. Watch clicks and orders too. - Match the 90 days to how often people buy. If customers reorder every few months, give them longer. - Anyone who clicks or buys during the flow should leave it right away and go back to your regular emails.frozen4d ago2.0K245160132.90%
Every founder I know can tell a friend what their business does in one sentence. Then they sit down to write the website or a post, and it comes out as “bespoke lifestyle solutions.” People give you about two seconds. If they can’t tell what you do in that time, they’re gone, and more words only bury the one thing that would have told them. So I’d write the plain version first: What you do and who it’s for, in the words a customer would use. You can dress it up later, as long as a stranger can still tell it’s a bike shop. Quick test: read your headline to someone who doesn’t know what you do and ask them to say it back. If they can’t, it isn’t done.2d ago2.0K19211151.92%
The Best Persuasion Structures for Sales Pages: https://t.co/IZqX6Bjo5b6h ago2.0K432800315.20%
A lot of brands plan BFCM emails the week before. That's how you end up blasting your whole list 5 times on Black Friday. So I built a Grok Bot that plans it for you, from warm-up to shipping cutoff. Free template: https://t.co/QyRCPBMEIJfrozen8d ago1.9K1121271.20%
5 things this Alex Mill email does really well: https://t.co/08VKe4R31e1d ago1.9K27651172.95%
Built one of these for ecom brands. Tell it your store, offer, and sale dates. It plans your whole BFCM email calendar: sends, segments, subject lines, and a deliverability checklist. Free: https://t.co/QyRCPBMEIJfrozen8d ago1.9K1424061.40%
AI agents are starting to shop for your customers. Walmart just opened its doors to them with a beta for developers. Is your store ready? 7 fixes: https://t.co/2cOdDfWC0C5h ago1.7K322661144.59%
the whole crew is ready for Black Friday. https://t.co/sjumNVynwXfrozen8d ago1.7K1503091.63%
A one-star review feels personal, so the first reply most owners write is a defense. Three paragraphs on why the customer is wrong. The person who left it is already gone. The people reading your reply are deciding whether to buy from you next week, and they’re reading it to find out what kind of company they’d be dealing with. A long argument tells them more about you than the review did. So I’d fix the thing first, if it’s real, then write two lines: You were right. It’s been fixed. If it isn’t real, the reply is still two lines: stay polite and say what you’d do for them next time. A quick check: read the last three replies you wrote and ask whether you’d buy from the place that wrote them.1d ago1.6K17215162.54%